Zero to One

by Peter Thiel

I don’t really consider myself a “startup” type, so I was surprised by how much I enjoyed this one. I went in expecting the usual fare about building it fast and cheap and “experimenting,” but instead found a voice that aligns with my own thinking quite a bit. Learned some new stuff about advertising and positioning of a product as well as the concept of a “last mover” advantage. Worthwhile read if you’re building a software business or any other early-stage company.